Later App - How we manage our social media channels

“Later” – How We Manage Our Social Media Channels

Social media counts to the essential promotion channels not only for brands but also for musicians, producers, music labels and concert promoters. The community of such media platforms can not get tired of new content and expects that you flood your channels with exciting and various types of content in that ephemeral environment. If you are not regularly publishing new content and interacting with other platform users, not only the platform users but also its algorithms will turn you down. How can we take care of our social media channels the most professional and effective way to cope with that time-consuming task? We will tell you now!

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Subscription-Based Software

Subscription-Based Software – The Nuisance Of Many Professionals

There were times when you bought software or hardware, and you could work with that for a very long time without any issues occurring, for example, regarding incompatibility or licensing. Moreover, you owned the full product. In the last few years, things have been changed when companies drastically try to grow their customer base, tie those to them and increase the overall revenue. The go-to solution to achieve exactly that seems to be the subscription-based software licensing that finally takes place almost everywhere in the audio software landscape. Let us talk about that situation from the viewpoint of an audio professional.

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"Come Back" Clean Vocal Recording

“Come Back” Clean Vocal Recording

The editing of the shouter vocals was done, and we already proceeded with the mixdown of the entire song. But the missing piece of the puzzle was the clean vocalist that sings the melodic, pop-ish chorus and a few other parts together with the shouter. When you missed the previous article that describes our shouter vocal recording with Kim Rese, feel free to check this out here before continue reading this article.

A long time passed until we could find a suitable collaborator that met our expectations sound- and skill-wise. We finally got a great singer/songwriter with a long-lasting recording and touring career involved in the modern rock project. Let me tell you more about who our collaborator is and how we recorded his clean vocals for “Come Back”.

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AlbrechtProductions” is not really a synonym of a music producer but rather sums up all projects done by Benjamin Albrecht, born in 1995 – Germany. The imitation of playing the guitar with a plastic shovel in his first years of life was the holy sign for his parents to guide him carefully to the big world of music. So the five-year-old Benjamin started to play the guitar – first classic education, thereinafter more focused on pop music and electric guitar. Some years later coaching in drums, bass and keys followed.

The first experiences in the fields of music production were gained by creating hip hop beats and other instrumentals in his children’s room. Finishing the A levels he decided to deepen the process of music production and studied “Audio Production” (B.A.) and successfully completed an audio engineering professional training in 2015/2016 as well. Continuing his academic career in London 2017/2018, Benjamin obtained an M.A. in “Arts Management”. Thereby he gained a deep insight into the creative industries’ environment and developed his management skills and knowledge with the focus on the music industry.

Now he wants to wander through various projects and music genres, creating new songs and exploring the vast of the music world.





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