In the autumn of last year, I reached a point when I was just sick of being forced to scroll down my never-ending LinkedIn feed or to almost accidentally read on random websites and blogs about music industry's breaking news and current "stats and facts". Because of my newly adopted behaviour to follow news not on a daily but weekly basis that resulted from reading "Make Time" by Jake Knapp and John Zeratsky, subscribing to the famous Billboard Magazine to stay informed was just the right thing! Let me tell you a little bit more about the Billboard Magazine and its offering.
The Billboard Magazine
Billboard is considered to be one of the most reputable sources of music industry news and is also well known for its music charts, including the Billboard Hot 100 and Billboard 200, tracking the most popular songs and album releases in different genres. Aside from content including opinions, reviews and styles, Billboard also hosts events, owns a publishing company and operates several TV shows. Initially, Billboard was founded in 1894 by William Donaldson and James Hennegan as a trade publication for bill posters and went over the years from covering circuses, fairs and burlesque shows to the music industry as the radio became mainstream. The Billboard Hot 100 chart of the top-selling releases of the music industry was introduced in 1958. The Billboard charts are nowadays the most recognised, quoted and respected music rankings in the world.
Billboard can be named as the go-to source for everything music read by fans and music industry insiders with its weekly published magazine (digital & printed) that has a readership of 115.000 and website that nearly counts two million page views per day. Billboard.com features original videos including exclusive Q&As with artists and is completed by business breaking news and updates for the industry audience as well as original photos from Billboard's cover shoots, award shows and red carpets. More than 20 exclusive events per year target industry insiders and the music lovers, including the HOT 100 Music Festival each summer.
Probably the most comfortable and affordable way to get the magazine is via their iPad app. A single - logically digital - issue costs 7,99€/$, a 1-month subscription is available for 9,99€/$ or a 1-year subscription for 99,99€/$ (38 issues). Just search for "Billboard Magazine" in your iPad's app store. If you fancy printed issues along with the digital version (via iPad or PDF for non-iPad users) or additional services offered by Billboard like breaking news 24/7, daily bulletin newsletter and over 50 years of Billboard charts plus archives, you may need to look directly on the company's website, visit this section to learn more about the subscription options. Be aware of the pricing that is divided into US and international subscriptions that unfortunately differs significantly price-wise, to the detriment of non-American subscribers.
I am currently using the "PRINT" subscription plan that includes unlimited access to the digital issues available in the iPad app and 33 printed issues per year. This plan is 9,99$ per month or 99$ per year for US residents; 24,99$ per month or 249$ per year for international subscribers including shipping. At first, that may seem to be plenty of money, but I can assure that it is worth the money if you are a music professional or a music nerd/enthusiast. Your first printed issue will arrive three or four weeks after subscribing, but you will immediately have access to the past and upcoming digital issues.
That was another music-related "literature" recommendation from Benjamin Albrecht of AlbrechtProductions. If you want to be informed about upcoming blog articles, feel free to sign up for the free newsletter at the bottom of that article. You can also stay informed about all activities of AlbrechtProductions by following us on social media like Instagram or Facebook.